The Cupcake Throwdown is back for its third year in Vancouver and yours truly will be competing once again! It’s taking place on Thursday, February 16th at the Chapel Arts (304 Dunlevy Ave) from 7:00-9:00pm. Admission is only $10.00 which entitles you to 5 tasting tickets (additional tasting tickets available for purchase for $1.00 each) and goes to the social enterprise, H.A.V.E. Cafe. Last year, I competed for the first time and entered my sweet potato and carrot cupcake with cinnamon cream cheese frosting and got third place in the taste category. I have yet another innovative flavour that will be both accessible to vegans and celiacs so I do hope to see some of you familiar faces out there! Besides, who can say no to cupcakes?!
Actually, make that the best weekend ever.
2) Got the night off work.
3) Dinner at Green Lettuce.
4) Flamenco show at Kino Cafe.
6) Cupcakes for breakfast in bed.
7) Filming my video submission in the sunshine for The Bachelor.
Weekends should always be like this.
So I’m competing in the Enterprize Canada Business Plan Competition on Friday. I received feedback on my business plan lastnight and to be honest, I was a little crushed. I was expecting some honest critique, and well, it was brutally honest. I’m fine with that. Just means that I’ll have to nail the presentation aspect (and bribery aka cupcakes) of the competition.
But there was one comment that really stuck with me. In my original business plan proposal which I had sent in last month to qualify for the competition, I was very general and vague (my mistake; dude, I was a week over the deadline — extension granted); HOWEVER, everything is backed up in my actual presentation with greater detail. Anywho, in my market research component, I stated that “Desserts are stereotypically catered to females”. I acknowledged this. This is a contributing factor as to why a large majority of my clients are of the female population. In response to this, the judge(s) in the qualifying round said: “It may be that Dolce Delights has been marketing itself using feminine designs, which is in fact alienating a large portion of their potential market“. I’m uncomfortable with this. As a lover of pink and ribbons and “cutesy” designs, the brand is reflecting who I am, what I want my business to look like, and how it will be represented. In no way am I trying to discriminate my products from any gender. For god’s sake, I’m a Gender Studies minor. I am well aware of gender issues, equality, and stereotyping. I do not believe by changing my branding to the colour blue and splashing Hot Wheels (haha aging myself here) silhouettes will garner any prospective male clients.
And WTF does “feminine designs” even refer to? I’m just curious to hear a possible answer to this. Or, in general, how to better market Dolce Delights to the male audience. I think introducing more “manly” (and I say that in quotations for a reason) flavours like the maple bacon one I did a couple days ago is a better approach to be more male-inclusive. Again, this is a product of stereotyping again which can be equally detrimental, which I hate doing.
Also, where/what databases can I use to actually conduct and gather concrete statistics on cupcakes to further support my argument that there is a need for my product? Art major here. Seeking business help.
…aka my dream come true. I had the pleasure of participating in the Big Screen Bake Sale this past weekend with the super awesome theme of movies! Naturally, I chose Harry Potter. I just wanted to share the delicious photos with y’all so you can be jealous. And proceed to order cupcakes off of me… thanks! Big thanks to Mandy and Lawrence who put the event on. All proceeds went towards Easter Seals.
Of course, I was dressed up for the occasion in my Gryffindor rope. Yes, that is a real wand.
My super cool Harry Potter half-table! Yes, that is all the Harry Potter books. Yes, that is a Gryffindor scarf FROM Harry Potter Wizarding World.
Close up shots. Treacle tarts, pumpkin pasties, pumpkin pie tarts, cauldron cakes, and vegan pumpkin chocolate chai cupcakes.
Treacle tarts, cauldron cakes, and vegan pumpkin chocolate chai cupcakes.
Are you not jealous?
Oh. And I miraculously ran into Drew today. With his girlfriend. Or was it? Either or, it was disheartening….but that doesn’t stop me from asking him out for some harmless gelato!
Remember Bake for the Quake and the great amount of money we generated to help Japan? Well, it looks like I’ll be baking for charity again coming September! This time, I will be featuring my Dolce Delights goodies at the Big Screen Bake Sale which is being put on by a couple of my friends who love giving back to the community. This bake sale will occur on Sunday, September 4th, 2011 from 1:00–4:00pm at Creekside Community Recreation Centre (1 Athletes Way, Vancouver) and all proceeds from this fundraiser will go directly to Easter Seals, an organization which helps fund summer camps for children with disabilities. This is going to be super fun event! It is also movie-themed and of course, y’all know which movie I chose for my theme: Harry Potter, duh! Yes, ladies and gentlemen, I will be making pumpkin pasties, cauldron cupcakes, and Harry Potter’s FAVOURITE dessert ever: treacle tarts! Um, yeah. Harry Potter dreams come true. My table will be DECKED OUT in Harry Potter gear and I will also be donning my Gryffindor swag, of course.
This is a great opportunity to help a worthwhile cause. And if you haven’t tried my cupcakes yet, this is probably the place to do so! So please come out and support and buy some goodies — your help is greatly appreciated! Or feel free to come out and take pictures with me in my Gryffindor costume!
Also, check out the super sweet post on me and my cupcake biz, Dolce Delights. Thanks Mandy!
Do you ever buy something out of sheer novelty? Give into certain products simply because it is a “trend”? I certainly have. Let’s see… Cupcakes (although it’s practically my life), Carmen Electra Striptease DVDs, TNA canvas bags, feather extensions, OPI Shatter, etc. But how long does this whole effect last and what happens once its novelty wears off? Can this same effect be applied to people? Can a person be classified as a novelty as well? Hm.
Japan still needs your help and what’s a better way of helping out than through purchasing some delicately baked goods thiscoming 4/20 (weed-free, I swear)? Yes, if you haven’t heard already, I will be participating in a super major collective baking fundraiser, Bake for the Quake, this Wednesday, April 20th, at the Yaletown Roundhouse Community Arts & Recreation Centre (181 Roundhouse Mews). The event runs from 6:00-8:30pm and the entrance is free. Baked goodies will be appropriately priced and partial proceeds go towards Doctors Without Borders, which helps out those affected by the tsuanami and earthquakes Japan has had in the past few weeks. This is a perfect opportunity to get involved in helping Japan. It is also a great treat for anyone who is training to be in a major sweet tooth coma, in preparation of Easter later this weekend.
I will sharing a half table with my sister, Mel, my friends, Karra and Saschie and the lovely team behind My Local Cafe. Together, we will be baking vegan sweet potato cupcakes, Earl grey tea shortbread cookies, walnut banana bread, (almost) vegan chocolate cheesecake, white chocolate matcha brownies, nutella chocolate chip cookies, and the folks from My Local Cafe will be supplying a ton of fun completely gluten-free goodies!
In the meantime, check out this sweet blog post on the Bake for the Quake website to get a sneak peak of some of the baked deliciousness we’ll be supplying this Wednesday.
It’s time to GET BAKED this 4/20. And for a good cause. We hope to see you there!